For a while, #DeleteFacebook would trend every couple of months on social media.
Some people did, but Facebooks user base continues to grow years later.
Now Amazon is experiencing a similarly performative phenomenon.
Photo: Joe Raedle / Staff (Getty Images)
But CIRP is back, and according to its latest estimates, the dip is over.
In fact, itsreportshows the percentage of US Amazon users who pay for Prime is higher than ever before.
Amazon didnt comment on the details in the CIRPs report, but a spokesperson confirmed Prime is growing.
We continue to see growth in Prime membership and high rates of renewal, said Amazon spokesperson Bradley Mattinger.
On Monday,Amazon officially implemented its ads on Amazon Prime Video, much to viewers chagrin.
But apparently, all the bellyaching isnt enough to curb the internets biggest store.
The stats are even better when you drill into the specifics.
Love it or hate it, it seems like Amazons user base isnt going anywhere.
Update 01/31/2024, 12:01 p.m.
ET: This story has been updated with a comment from Amazon.
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