The ad does suck.
The new ad features some of the hallmarks of AI-generated art that makes people uncomfortable.
The hands are correct, but no single shot lasts more than a few frames.
AI women about to receive an AI Coca-Cola from an AI Santa Clause.© Coca-Cola screengrab via YouTube.
The human beings seem wrong like theyre animated mannequins.
The beginning of the end of creativity, one commenter said below the unlisted YouTube video advertising soda.
For me, this is more depressing than anything Coca-Cola could ever do with AI advertising.
If youre upset about the quality of the art people use to sell you something then youve already lost.
We measured the branded emotional reaction to the ad.
The usual fare for us with one tiny difference, The Drumsaid in a recent post.
This time it paid an AI shop that licensed the likeness of some actors and did everything with computers.
The math is easy.
This is the future.
Arguing about AI ruining the nostalgic feeling of a soft drink ad during a holiday seasonthat never gets cold.
News from the future, delivered to your present.
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