The report details how Cady will join several other former TV executives who now lead Apples advertising unit.
Cady oversaw NBCUniversals partnerships with several tech companies including Amazon, Google, and TikTok.
Many tech companies are tightening their belt buckles lately, followed by years of overzealous hiring and spending.
Reese Witherspoon attends Apple TV+’s “The Morning Show” Photo Call in Los Angeles, California.Photo: Jon Kopaloff (Getty Images)
Meta posted a monster earnings performance in January, credited to CEO Mark Zuckerbergs year of efficiency.
Now, many streaming services are following suit by increasing prices and introducing ads.
Apple TV+ increased prices in October to $9.99 a month from $6.99 a month.
An ad-supported tier could offer a cheaper option that would be competitive with other streamers.
The golden era of streaming may be behind us.
Apple TV+s introduction of ads is not guaranteed, but all signs seem to point to it.
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