We live in an era ofenshittified cars.
Alleged concept art for Jaguars new electric vehicles hasleaked onlineahead of itsreveal at Miami Art Week.
The concept art teases a car much like other luxury brands on the bleeding edge.
Concept art for the new electric-only Jaguars.© Jaguar Concept art via Coche Spias.
The pair of cars are ugly boxes in pastel colors with no rear windshield.
Pictures of Jaguars re-launch hit the Coche Spiasforum earlier today.
The concept art matches another picture Jaguarshared on its websiteteasing the new vehicle.
© Jaguar Concept art via Coche Spias.
On both the website and in the concept art, the car has no rear windshield.
The Volvo-owned companys Polestar 4 and 5 dont have rear windows.
It makes the cars more aerodynamic but also cuts out a crucial line of sight while driving.
© Jaguar Concept art via Coche Spias.
To see behind them, drivers stare into a camera feed that sits where the rear-view mirror once was.
Jaguar looks to be going the same way.
I hate this feature.
Car manufacturers have spent the last 20 years inserting electronics between the driver and functional analogue features.
Giant touch screens have replaced tactical and easy-to-use buttons.
Teslas door handles dont function if it gets too cold or theres aglitch in the software.
Jaguars new electric-only vehicles look to be going all in on car enshittification.
The luxury car brand has been having a hard time in the last few years.
That hasnt been true in years.
The company sold around 180,000 cars in 2018.
In 2023 thatnumber had fallen to 67,000.
In 2021, Jaguar announced it was going all-electric.
By 2025, it said, the storied manufacturer would only be making electric vehicles.
Elon Musk has successfully turned EVs into a luxury item.
Teslas and the Cybertruck are hideous, yes, but theyre also a sign of wealth.
Jaguar wanted a piece of that.
It first teased its new vision in a 30-second ad spot onNovember 19.
It featured a pastel-draped collection of beautiful models sauntering around a weird pink moonscape.
In the grand tradition of luxury car ads, the Jaguar ad showed off no Jaguars.
The concept art is a boxy pastel nightmare.
It looks like an electric vehicle attempting to remind people of American-made muscle cars of the past.
Theyre hideous, but they arent for me.
They arent cars to aspire to.
If Jaguar was chasing the feeling of the Tesla and Cybertruck, it nailed it.
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