But some of the bigger promises, like a revamped Siri, have yet to come to fruition.

But thus far, Apple Intelligence has been more of a hassle than a functional sales hook.

The features that are availablehavent been able to excite or convert customers.

A laptop keyboard and Apple Intelligence on website displayed on a phone screen

A laptop keyboard and Apple Intelligence on website displayed on a phone screen© Jakub Porzycki/NurPhoto via Getty Images

Meanwhile, the big promise of an AI-infused Siri hashit snag after snagand appears to bedelayed until potentially 2026.

Apple might want to thank NAD for recommending cutting down on the Apple Intelligence advertising.

Seems like the company might be better off burying those features rather than putting them front and center.

A person using an Apple iPhone 13 Pro in Sierra Blue to capture 4K video

News from the future, delivered to your present.

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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.

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