Ads are the bane of the internet.
The way traditional ad click attribution works is through cookies and tracking pixels.
Apples solution is to take a stab at stop much of this information from being shared between sites.
Photo: AP Images
According to theWebKit blog, at no point would user-identifying cookies be sent in a tracking pixels request.
Would advertisers be happy with this?
That means itd be harder to target ads on a website at a specific time to a particular demographic.
This far from Apples first attempt to improve privacy onSafari.
Right now, this new feature is available in a preview release.
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