But that announcement didnt just send its stock price tumbling.
According to anew report from Bloomberg, its also caused morale within its Siri team to spiral, too.
He acknowledged that team members might feel angry, embarrassed, and burned out by the whole situation.
Silhouetted figures in front of a white background and the words ‘Hey Siri.‘© Sebastien Bozon/Getty Images
But now those arent coming.
In fact, it seems theres no clear timeline for when they actually will arrive.
That said, voice assistants like Siri kinda seem like a no-brainer tool for artificial intelligence.
Its surprising that its taken so long for companies to get around to actually integrating it.
Apple isnt alone in this problem.
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