Apple is reportedly looking for a change in its mixed reality strategy.
Im still begging for some company to craft a pair of glasses that feels comfortable to wear.
Weve heard rumblings ofApples smart glasses ambitions.
© Photo: Kyle Barr / Gizmodo
Late on Monday, Bloombergs Mark Gurman reported that Apple conducted an internal survey for an initiative called Atlas.
Gurmans anonymous sources claim the Cupertino tech giant is asking its staff about smart glasses.
So, which companies actually have smart glasses?
Right now, the field is small.
While Orion is still an expensive, early prototype that only a select few have used outside Meta.
Weve had our hands-on with the Ray-Ban Meta.
Meta was reportedly initially surprised by how well the Ray-Ban Meta glasses sold.
Part of that success is, inevitably, due to brand recognition.
The company released updated glasses this year with transition lenses.
Any more, and it starts to wear on the bridge of users noses.
However, if any company can emphasize form, even to the detriment of function, its Apple.
The Vision Pro is a good example of that.
A pair of true AR glasses is the real bell of the ball for any tech company.
Meanwhile, Im desperate for a company to make something I actually want to wear all the time.
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