Apples newApple Intelligencesystem is designed to infuse generative AI into the core of iOS.
Yet while the system provides impressive new capabilities, it also brings complications.
Apple has historically offered iPhone customers unparalleled privacy; its abig part of the companys brand, after all.
Image: Gizmodo
On paper, Apples new privacy system sounds really impressive.
The company claims to have created the most advanced security architecture ever deployed for cloud AI compute at scale.
If a bad actor gets into that system/database, they can look at the data contained within.
Apple says it has implemented its security system at both the software and hardware levels.
We inventory and perform high-resolution imaging of the components of the PCC node, the company claims.
The servers are also being outfitted with physical security mechanisms such as a tamper-proof seal.
Once the data reaches Apples servers, there are more protections to ensure that it stays private.
So, according to Apple, your data wont have a significant lifespan in its system.
But Is This Really Legit?
FTX, the failed crypto exchange, once claimed it kept users digital assets in air-gapped servers.
Later investigation showed thatwas pure bullshit.
But Apple is different, of course.
What People Are Saying About the PCC
Apples new privacy system has notably polarized the tech community.
Most notablyaka loudlyElon Muskimmediately began proclaimingthat Apple had betrayed its customers.
But not everybody is so enthused.
I dont love it, said Green with a sigh.
Cloud servers are not secure, so Apple has always had this approach, Green said.
This means that users may not know what data is being exported from their phones.
To Green, Apples new PCC system signals a shift in the phone industry to a more cloud-reliant posture.
This could lead to a less secure privacy environment overall, he says.
I have very mixed feelings about it, Green said.
I think consumers will probably punish companies that dont have great AI features.
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