Another day, anotherantitrust investigationinto a tech giant.
The Bundeskartellamts investigation is primarily focused on Apples App Tracking Transparency Framework (or ATT, for short).
Naturally, those same companies were angry when ATT came into play.
Photo: Justin Sullivan (Getty Images)
Snapchats CEO, Evan Spiegel, recentlychalked upa less-than stellar quarter for his own company to ATT as well.
So whats the issue?
Well, there are a few, according to the Bundeskartellamts complaint.
Taken together, some operators in the adtech spacehave calledATT a blatant market grab.
Now, its looking like German regulators might agree.
This fresh scrutiny over ATT follows similar probes from competition authorities inFrance,Britain, andPolandover the same.
Weve reached out to Apple for comment about the case.
News from the future, delivered to your present.
Meta Pissed Off Everyone With Poorly Redacted Docs
Meta is being very transparent on accident.
