Bookshop.org, the benevolent alternative to Amazon for online book purchases, has entered the e-book game.
The site lets users choose their local store, which can offer its own recommendations and lists through Bookshop.
When a user orders a book on Bookshop.org, their local bookstore receives the profit.
Bookshop.org is launching an e-book store that supports local bookstores.Getty
The company says it has raised $35 million to date for local bookstores.
Bookshop.org toldThe Vergethat launching e-books was essential for bookstores to keep up with the times.
The company hopes that particular selling point will convince people to choose its store over Amazon.
Amazon has recently released new versions of the Kindle, includingone with a color screenfor the first time.
Other companies have created color e-readers before but do not stand a chance against Amazon.
If you own a Kindle, you buy from Amazons store.
Users must buy books through its website and then open them in the app.
Anyone who has been following antitrust cases in the U.S. knows they move incredibly slowly.
Just about all the tech giants have been fighting such cases for years now with little practical change.
That will likely make it challenging for the companys digital store to succeed.
The vast majority of e-book readers who are in Amazons ecosystem are effectively shut out of Bookshop.
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