Being atop 10 podcasthas always been a tough game, but some podcasters are quite literally gaming the system.
However, the tool is proving very effective at boosting follower counts, downloads, and listening time.
Wiston says customers pay $5 per new follower, with a required minimum spend of $5,000.
Alex Cooper, the host of Call Her Daddy speaking at a Spotify conference.Photo: Antony Jones (Getty Images)
In podcasting, top charts are everything.
Cooper was recentlyprofiledin The New York Times about building a media company around her brand.
The profile noted that Coopers podcast recently slipped in Spotifys top charts, falling from two to 23.
In the profile, Cooper simply brushed it off, explaining that charts fluctuate.
The report noted 37 podcasts in total using the boosting service.
At least 25% of them stick around as a long-term listener.
The Top Podcast charts are an incredibly exclusive group thats very hard to break into.
Many of thetop 10 shows on Apple Podcastsand Spotify have been there for the last 5 years.
MowPods tactics are not unique.
There are plenty of marketing tools that allow rich podcasters to buy their way to followers.
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