Either company winning a contract could earn them a dominant position in the artificial intelligence world.
Simply put, Apple is late to the party.
The company reportedly struggled internally to develop a product similar to ChatGPT.
Photo: Jaap Arriens/NurPhoto (Getty Images)
However, Apple recently canceled other internal projects to refocus its generative AI effort.
However, Apple could also become more reliant on a competitor by outsourcing its AI to Google or OpenAI.
An Apple partnership would give a huge advantage to an AI provider who wins the deal.
For Google, it could renew faith in Gemini AI after a somewhat embarrassing debut.
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