Instead of offering some advice, the accessory maker decided to mock the users name.
Your last name is basically shit rash, be serious, Dbrand replied in a now-deleted tweet.
Youve fully crossed the line here mate, no coming back from this, one X userposted.
Image: Dbrand
Wait really@dbrand?
in lieu of any attempt at customer support, you make fun of a customers foreign name?
After the backlash, Dbrand apologized for the tweet and offered a chunk of money to Chitransh as amends.
Screenshot: X
Well, that escalated quickly, the companypostedon Wednesday.
Yes we made fun of a guys name.
It was a huge fumble.
We apologized to him directly and offered him $10,000 as a gesture of goodwill.
Weve been poking fun at customers on social media for over a decade now.
Were not going to stop, but maybe next time youll be the one who gets $10,000.
Well that escalated quickly.
Yes we made fun of a guy’s name.
It was a huge fumble.
We apologized to him directly and offered him $10,000 as a gesture of goodwill.
We’ve been poking fun at customers on social media for over a decade now.
Usually love your banter, but this went too far.
Engaging in racial discussions that degrade communities isnt cool.
Keeping the 10k though, Chitransh tweeted.
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