Unilever is a major packaged foods company that owns the likes of Dove and Ben & Jerrys.
Todays news is part of the ecosystem-wide solution and we look forward to more resolution across the industry.
No word on what ecosystem-wide solution means.
Jim Watson / Getty
In the wake of the report, IBM and others stopped advertising on X.
Other brands like Mars and CVS are still named.
Unilever has not responded to a request for comment.
When you see snow and polar bears around Christmas you think of Coca-Cola, for instance.
It creates a positive association.
News media suffers the same problemadvertisers often dont want their brands placed alongside articles about death and war.
Its not just advertisers who dont like toxic content.
But somehow Musk seems to think hes entitled to advertising dollars.
Estimates find that X haslost at least 80 percentof its advertising revenue since Musk took over.
Historically, most of Twitters advertising revenue came from a smaller number of major brands.
That means only a few major advertising agencies or brands need to pull from X to create huge damage.
Advertisers can leave X and move their spending elsewhere without causing much problem for sales.
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