He would use the site to help Trump do just that.

Indeed, Bannon met Trump for the first time, in 2011,through Bossie.

In 2022, Elon Muskbought Twitter.

Elon Musk at a town hall in Folsom, Pennsylvania

© Anna Moneymaker/Getty Images

The deal was contentious, dramatic, and, from the outside, largely inscrutable.

Public speculationran the gamutbut came up with no real answers.

Not long after the acquisition was finished, Musk fired amajority of the sites staffand renamed it X.

President Donald Trump talks to reporters at the White House on April 23, 2025 in Washington, DC.

The problem for Musk has been thatX is not profitable.

The site appears to have no long-term business strategy except losing metric fucktons of money.

From a business standpoint, telling your sites advertisersto go fuck themselvesmakes no sense.

President Donald Trump and billionaire oligarch Elon Musk at UFC 314 at the Kaseya Center on Saturday, April 12, 2025, in downtown Miami.

In the days since Trump won the election, Musks personalnet worth increased by $20 billion.

Elon is such a dumbass.

In Breitbarts case, the site still ostensibly produced news.

Elon Musk, CEO of Tesla, during a cabinet meeting at the White House in Washington, DC, US, on Thursday, April 10, 2025.

Many of those podcasts evenreceived a shoutoutin the immediate aftermath of Trumps victory earlier this week.

(Theres no way to say whether any of that data was useful or not, of course.)

In 2016, Facebook was central to Bannons effort.

A protester from Extinction Rebellion spraypaints “DOGE” with “no” symbol through it on a Tesla showroom window

Late last year, I argued that Twitterwasnt markedly differentunder Musk than it had been under Jack Dorsey.

Of course, that was a long time ago, and things are very different now.

The real question is what Musk will do next.

U.S. Secretary of Defense Pete Hegseth speaks to reporters during the White House Easter Egg Roll on the South Lawn of the White House on April 21, 2025 in Washington, DC.

Bannonleft Breitbart in 2018, shortly after Trump had ascended to the White House, and never looked back.

That said, how do you continue to prop up a media operation that is hemorrhaging money?

News from the future, delivered to your present.

Pete Hegseth

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U.S. President Donald Trump speaks to the media during a guided tour of the John F. Kennedy Center for the Performing Arts before leading a board meeting on March 17, 2025 in Washington, DC.

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Alicia Witt in Urban Legend

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U.S. President Donald Trump speaks to the media during a guided tour of the John F. Kennedy Center for the Performing Arts before leading a board meeting on March 17, 2025 in Washington, DC.

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