It wasnt to advertisers as a whole, Musk said on stage at the Cannes Lions Festival.
In some cases, there were advertisers who were insisting on censorship, Musk said.
What is not cool is insisting that there can be no content that they disagree with on the platforms.
Photo: Marc Piasecki (Getty Images)
MUSK: I hope they stop.
SORKIN: You what?
MUSK: Dont advertise.
SORKIN: You dont want them to advertise?
SORKIN: But
MUSK: Go…fuck…yourself.
Even before Musk told advertisers to go fuck themselves, the X business was not doing well.
In the first quarter of 2023, the social media platformlost $456 million.
To drive up revenue, Musk has talked about for years freeing X from the ad-supported business model.
In the last year, Musk has pushed job listing, AI chatbots, and subscription services into X.
News from the future, delivered to your present.
