The decision is the result of a request from Swatch.
The European Courts took Swatchs side.
Apple appealed the decision The courtsheld firm.
Photo: Justin Sullivan (Getty Images)
In mid-2019, Applefiled a casein Swiss court to stop Swatchs use of the slogan.
At the start of 2021, Apple brought thee actions against Swatch before the General Court of the EU.
Apple did not immediately respond to a request for comment.
Image: Rob Janoff/Wikimedia Commons
Suffice to say, its not 2005 anymore.
The iPhone didnt even exist then.
The company hasnt told its customers to Think Different about their iPhones or Macbook Pros in years.
The phrase appeared nowhere in itsannual developers conference, WWDC, just a few days ago.
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