If you felt an earthquake just now, it might have been Googles latest announcement.

For Google, Gemini is more than just the models.

And across Googles services, almost everything AI is called Gemini now.

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Its a major shift in how the company wants to be perceived.

Until now, Google kept its chatbot technology sequestered from the general public.

Bards new name is Gemini, and it finally has a voice.

File photo of Google HQ

But Googles AI is at your fingertips like never before.

That has strange ramifications.

Of course, youre not actually talking to Google, but thats what its going to feel like.

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Now, Google is ready to talk.

We asked Hsiao whether Gemini has a sense of humor, and what its personality is like.

She said people find Gemini delightful, but didnt give any specifics.

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.

But it seems likely that Googles long-term plan is to replace Assistant with Gemini altogether.

Apple is on a similar path.

Bard isnt the only product that just got a rebrand.

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Google didnt give a timeline for that change.

Amusingly, Gemini may not realize it has a new name.

Self-awareness is something that the models struggle with, Hsiao said.

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So, on Thursday, if you ask whats your name?

It may still answer, I am Bard.

Were working on fixing that.

Alicia Witt in Urban Legend

Googles new Gemini Ultra costs $19.99 a month.

Now consumers finally get access to Gemini Ultrafor a price.

According to Google, Gemini Ultra is the most advanced AI on the market.

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Googles new AI business is shaped a lot like ChatGPT.

Gemini Ultra comes with other perks as well.

you’re free to try a free two-month trial if you want a preview.

U.S. President Donald Trump speaks to the media during a guided tour of the John F. Kennedy Center for the Performing Arts before leading a board meeting on March 17, 2025 in Washington, DC.

(If you dont want AI, the regular 2 TB plan still costs $9.99 a month.)

Your phone is an AI unit now.

With Gemini on your phone, youre now carrying around a full-fledged AI rig.

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Thats probably less exciting than it sounds (if it sounds exciting at all).

For example, the web is alreadygetting filled up with AI-generated garbage text and images.

That problem is about to get supercharged.

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Now, the prospect of making your own AI slop is one OK Google away.

Across the board, the world is going to fill with more AI slop than ever before.

But there will be positive consequences too.

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Thats all a far-off dream, but Google just brought us one step closer.

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Alicia Witt in Urban Legend

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U.S. President Donald Trump speaks to the media during a guided tour of the John F. Kennedy Center for the Performing Arts before leading a board meeting on March 17, 2025 in Washington, DC.

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