Google parent Alphabet isreportedly making headwayin its bid to acquire the $30 billion marketing software company HubSpot.
Google is the third-largest cloud services provider but holds less than half of the market share of Microsoft.
Meanwhile, Amazon controls a third of the market.
Reports of Googles potential acquisition first surfaced in April,sending HubSpot shares up as much as 11%.
HubSpots financials keep getting better, thoughanalysts are skepticalover weakened demand for its products.
Googles talks with HubSpot are ongoing and no deal has been reached,according to Bloomberg.
A week later,Microsoft made its own AI announcements,but theyre now facing heat from European regulators.
This article originally appeared onQuartz.
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