The demo of new conversational search in Google app.
If launched, it will likely be a mobile-exclusive feature.
Being capable of retaining memory and understanding context are some features these AI tools heavily boast.
© Aleksander Kalka / NurPhoto via Getty Images
The screen recording shows Where is Taj Mahal?
as the first query and Why was it built?
as the third question, showing a more conversational interaction.
Conversational search isnt drastically different from other AI tools using Gemini AI or ChatGPT.
The convenience here lies in its direct integrations within the search results.
Google has already suffered from excessive affiliate marketing and SEO authority-chasing websites.
Its search results have recentlygotten worse.
The addition of Gemini AI overviews transformed the traditional search experience, frustrating many users.
It remains to be seen whether conversational search will improve the app or further detract from its usability.
But it makes sense why Google is trying to future-proof its search engine.
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