Googlenow hasan AI video generator called Veo, and it can take any imageeven AI-generatedand transform them into mini-movies.
Google is the first to put its new model into private preview on its business-centricVertex AI platform.
Veo joinsMeta Movie Genand Runways video generation tool, though it also beatsOpenAIs Sora modelto a wider launch.
© Screenshot: Google / Agoda
Veo can generate text from text prompts and/or images.
Google is combining it with itsexisting Imagen 3 modelfor any business that wants to create brand-specific images.
The AI video generator can create videos with different styles in mind.
VEO can create videos using text prompts, but you can also animate existing images. © Gif: Google
The company showcased a few examples, including a cartoon man looking up from his desk and smiling.
Theres another video of a teddy bear strumming a guitar without any fingers to pluck the strings.
Its akin toAdobes existing Firefly toolsin programs like Photoshop.
In its blog post, the Mountain View tech monolith said it was working with advertisers from Mondelez International.
Never heard of them?
Google said its also working with travel app Agoda.
Like most AI video generators, Veo may be limited in how much footage it can generate.
In effect, the generated ads may appear like a jumble of random stock videos.
The end result of these promotions is more ads of dubious quality.
Perhaps advertisers will learn the hard way that you cant cheap out on human-created content, even for ads.
Update 12/04/24 at 10:26 p.m.
ET: This post was updated to correct and clarify the purpose of the protest around OpenAIs Sora.
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