I dont think thats the case,Zelnick said.
Zelnick appeared on CNBCs Squawk Box to talk about his companys quarterly earnings and the impact of AI.
It probably will, based on inertia alone.
This illustration photo created in Los Angeles, California, on December 5, 2023, shows Rockstar Games' Grand Theft Auto 6 trailer played on computer screens.© Photo by CHRIS DELMAS/AFP via Getty Images
During the interview the hosts asked him how he thought AI might change his business.
The interactive entertainment business has been in AI forever.
Let me just remind you that AI stands for artificial intelligence.
Which is an oxymoron.
There is no such thing.
Pressed on the issue, Zelnick pushed back on the idea that AI would help anyone make a hit.
All of our tools do help us become more efficient…that said, its going to become commoditized.
Everyone is going to have access to the same tools.
That is the history of toolsets.
The machines cant make the creative decisions for you.
Its a refreshing thing to hear from a game company CEO.
Reviews of the experience, to be generous,were mixed.
Ubisoft is another company going all in on AI.
The beleaguered game publisher has a habit of chasing tech trends and making things consumers dont want.
Itlauncheda full blown NFT game a few weeks ago to no fanfare whatsoever.
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