The long-expected ad-supported tier of HBO Max will finally arrive this summer.
After the ad-supported plan launches, the films will be limited to the more expensive of the two subscriptions.
A spokesperson for the company additionally confirmed to Gizmodo that ads will not appear on originals.
Photo: Presley Ann (Getty Images)
Thats a fairly large jump from the 17.17 million activated users that the company reported in January.
AT&T is banking on this cheaper ad-supported model to help it scale.
But it wasnt immediately clear how much the cheaper tier would cost.
We think very, very carefully about the net present value of free cash flow, he said.
Sure, the more expensive plan will be free from ads.
But what happens when theaters reopen?
In any event, it looks like AT&T executives are about to find out.
Clarification: An HBO Max spokesperson clarified that ads will not appear on originals on the cheaper plan.
News from the future, delivered to your present.
Get your finest dark clothing and all your creepy things, part one ofWednesdayseason two is dropping in August.
