Antagonistic marketing isnt anything new.
Samsung loves to do itagainst its fellow tech monolith, Apple.
Now Honor is trying a similar tactic against the Korean giant centered on its latestGalaxy Z Fold 6 foldable.
Honor says it has the world’s thinnest foldable phone at 9.2 mm thick when closed up.Photo: Honor
Honor says it has a far thinner squashable phone than Samsung just around the corner.
Its probably going to be cheaper, too.
You were promised the future, a technical marvel, a world of boundless multitasking and performance.
And now, youre probably looking at the new HONOR Magic V3 and feeling a little… betrayed.
Size matters, and we feel your pain.
In fact, you deserve a gold medal.
Were just saying… its okay to feel let down.
Wed feel the same way.
Lmao, HONOR is roasting Samsung again.
They engraved a 166-word “apology letter” to Samsung on its new Magic V3 foldable phone.
The full text:“Dear Samsung Galaxy Z Fold owners, were sorry.
By comparison, the Honor Magic V3 is expected to be 9.2mm when closed up.
For extra comparison, the recently announcedGoogle Pixel 9 Pro Foldis 10.5 mm closed up.
Ive held both Google and Samsungs foldables, and while the difference is minimal, it is noticeable.
Honorkeeps harpingon its worlds thinnest foldable sticking point, plus its AI integration is meant torival Googles.
But we need to recognize that size isnt everything.
Id consider its power for the price to be a bigger factor in just how well it compares.
The Galaxy Z Fold 6 starts at $1,900, $100 more than theZ Fold 5.
It has a Qualcomm Snapdragon 8 Gen 3 chip.
The price difference is staggering.
Currently, the Magic V3 uses the same chip and comes with the same starting memory and RAM options.
The Fold 6 has a 10 MP telephoto and a 12 MP ultrawide.
Specs-wise, the Magic V3 would have an edge on Samsungs latest.
Then again, we still havent used the Magic V3, or the Magic V2, for that matter.
If youre based in the U.S., you probably havent touched an Honor phone in many years.
Honor released its Magic V2 in Europe half a year after it debuted the phone in China.
The Magic V3 hasbeen outin China since July.
Honor is set tounveil its ultra-slim foldable phonenext week at IFA 2024 in Berlin, Germany.
Were looking forward to seeing it in person.
We like cool phones, and on occasion, we like slim phones, too.
But theres a sticking point.
This post was edited Aug. 30 at 11:50 a.m. to include information about buying from resellers.
News from the future, delivered to your present.
We still need to see it to believe it.
