While these are often funny, these brands are commoditizing memes and internet culture.

Googles .meme feels like the next step in that progression.

I tried to create my personal website with Googles new top-level domain, maxzeff.meme.

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Photo: LOIC VENANCE/AFP (Getty Images)

However, you might miss out on the most epic domain names.

I didnt cough up the $12k, so feel free to own me and purchase maxzeff.meme.

The entire concept of Googles .meme feels disrespectful of meme culture in general.

File photo of Google HQ

It doesnt consider what memes are: ownerless ideas and jokes that originate organically on the internet.

One of the websites,license.meme, even offers licensing services to own a specific meme.

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