These documents give a more detailed view of how Google Search controls the information we consume.
For SEO, an industry that lives and dies by Googles algorithms, the leaked documents are an earthquake.
With respect to Googles caution, the company wont confirm what is or isnt right about these documents.
Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024.Photo: ALAIN JOCARD/AFP (Getty Images)
This is the granularity of which [Google] looks at websites.
King notes that one ranking feature homepagePagerankNs suggests the notoriety of a websites homepage couldprop up everything it publishes.
In recent months, several small publishers haveseen their Google Search traffic vanish.
One ranking feature King calls out seems to categorize those small sites uniformly.
These ranking features could indicate the levers Google can pull.
Broadly, this could have a squashing effect, compressing what most people hear into just mainstream media organizations.
The ripple effects of these leaked Google documents were felt widely.
How Google ranks information in these examples is a microcosm of the entire Search ecosystem.
On any given day, there are millions of questions about what information to amplify and what to silence.
There are many more examples of ranking features revealed in the 2,500-page leak.
This response is a perfect example of why people dont like or trust Google, Fishkin said.
We are switching gears.
We are moving from one system of search to another, Ruby said.
AI is impacting search results in profound ways.
Ultimately, its hard to say what Google is truly doing with these ranking features.
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Meta Pissed Off Everyone With Poorly Redacted Docs
Meta is being very transparent on accident.
