Several years back, Kickstarter tried to revive its ailing brandby pivoting to the blockchain.
This idea was, for lack of a better term, a disaster.
Many of the platforms creatorswere horrified.
Photo: Steve Jennings/Getty Images for TechCrunch (Getty Images)
Eventually, Kickstarter slow-rolled its plans.
Not long afterward, KickstartersCEO left the company.
Dixon originally helped Kickstarter get its start by investing in the platform during the late aughts.
Cleo, the blockchain project that Kickstarter planned to integrate with, was ironically considered environmentally friendly.
Gizmodo reached out to Andreessen Horowitz and Kickstarter for comment and will update this story if they respond.
Its crypto investments, in particular, have beenviewed as a relative disaster.
Its proponents could barely explain it.
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