After all, Apple needs a new star.
Lets not understate the obvious: Jony Ive has becomea unique sort of celebrity over the years.
This is around the time that Ive started struggling at Apple.
Photo: (Getty)
Meanwhile, Tim Cook took over as CEO which bummed Ive out even more.
So Ive pretty much stopped going to the office.
Ive also started spending more time in the United Kingdom, where his father had health problems.
Bloombergs Mark Gurman reports:
The departures herald a new era.
More recently, the company has focused on iterations of its existing lineup.
It sounds a little bit backwards, but maybe this new era is a good thing for Apple.
Ive wanted the Watch to be a high-priced fashion equipment.
Apple executives wanted it to be an extension of the iPhone.
What we got was a $350 equipment and a gold version of it that cost $17,000.
WSJ says, Thousands of the gold version went unsold.
He had a 50th birthday party in England, where U2 played a concert.
Tim Cook attempted to bring him back into a more day-to-day capacity, but it didnt work.
Its not that you needed him to make every decision, one designer told the paper.
He challenged us to do better.
You cant replace Jony with one person.
Maybe thats okaybecause Jony Ive sounds like a jerk.
It also sounds like Ive has been out of touch for a while.
Who knows what will happen next.
Ive will probably continue to live a luscious jet-setting lifestyle.
(Did you know he has a house in Hawaii, too?)
Apple investors, for now, are not happy about Ives new life.
The companys stocklost billionsfollowing news of his departure.
But, you know, the market is fickle.
It will be interesting to see how Apples design team reinvents itself in Ives shadow.
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