McDonalds will soon feature cartoon animation-style characters on its McCafe coffee cups for a limited time.

Thats not particularly odd.

But in this case, the animated characters are from Doodles, the web3 project.

Promotional art for new limited edition McDonald’s cups featuring Doodles NFT art.

Promotional art for new limited edition McDonald’s cups featuring Doodles NFT art.© McDonald’s / Doodles

When NFTs went mainstream in the winter of 2021-22, everyone wanted to get in on the hype.

But it didnt last long.

Fallons Bored Apes promotion in Jan. 2022 was the beginning of the end.

President Donald Trump talks to reporters at the White House on April 23, 2025 in Washington, DC.

By Sept. 2022, trading volume for NFTs hadfallen 97%.

Why would Doodles need to do that?

Because the crypto and NFT communities are absolutely swamped with scammers who pose as legitimate operations.

Article image

Will McDonalds and Doodles actually be able to give NFTs a serious revival?

Nobody can say for sure.

News from the future, delivered to your present.

Photo: Juan Mabromata / AFP

Justice Department Says It Will Pull Back on Prosecuting Crypto Fraud

What could go wrong?

The World Liberty Financial website, including a photo of Donald Trump, displayed on a laptop

A low angle shot looking up at a building with the U.S. Treasury seal on it.

Mileidavisx

Jblflip6

Eufysolocam

Alicia Witt in Urban Legend

Hp14

U.S. President Donald Trump speaks to the media during a guided tour of the John F. Kennedy Center for the Performing Arts before leading a board meeting on March 17, 2025 in Washington, DC.

Metaquest3s

Sharks

Animaid The Art Of Animation

Jblflip6

Eufysolocam

Alicia Witt in Urban Legend

Hp14

An image of a small disposable vape with a green case and mouth piece and visible oil in a clear container.

An image of a hand holding a black vape with a vibrant blue chamber where you can faintly see a laser.

Framework 13 Laptop 1 Hero

Samsung Odyssey 3d 6