In many ways, Reels is Instagram now.
The company made $160 billion in advertising in 2024, making up the lions share of its revenue.
Instagram has already enabled its own video editing suite akin to ByteDances CapCut.
Meta regularly tries to ape dying apps, as it did to Twitter with thelaunch of Threads.
I dont hate the idea of a separate Reels app.
Instead of one decrepit app, we could have two going through theprocess of enshittification.
While TikTok remains in limbo, it may still emerge on top.
There are signs Jimmy Donaldson, AKA MRBeast, hasconsidered buying the platform.
Dont forget about Instagrams growing competition.
Bluesky is reportedly developing its ownphoto app called Flashes.
Then you have the decentralized app Pixelfed, which just recentlygained a mobile app version.
Perhaps the segmentation of Instagram will only lead to more people abandoning the platform for greener pastures.
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