Why bother with a competing, expensive headset?

One of those projects was a Pro-level headset codenamed La Jolla.

The report mentions that Meta Quest 4 is still in development,with a planned release in 2026.

The Meta Quest Pro is still marketed as Meta’s top-end headset, but all recent Quest developments have been shown off on the $500 Meta Quest 3.

The Meta Quest Pro is still marketed as Meta’s top-end headset, but all recent Quest developments have been shown off on the $500 Meta Quest 3.Image: Meta

That headset was going to be very much likeApples Vision Pro.

It was supposed to have micro-OLED displays.

But we dont bring all of them to production.

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.

Meta has been trying to juggle the cost of AR development with its plans to dominate the industry.

In itslast quarterly earningsreport, Meta reported Reality Labs lost $4.5 billion in its second quarter alone.

According to a previous report from The Information, Zucks starting to count the buckshis company spends on AR.

A laptop keyboard and Apple Intelligence on website displayed on a phone screen

At this point, the company has a two-pronged strategy for VR.

Apples going to try that with arumored cheaper Vision headsetthat will likely be less flashy than the Vision Pro.

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