As we test and learn, we will provide updates should this test result in any formal product changes.
Meta seemingly is now forcing us to watch ads in our feeds on Instagram!
The same thing is going on with the streaming companies.
Photo: Yasin Ozturk/Anadolu Agency (Getty Images)
Netflix, Max, and Prime Video haveintroduced more adsandcracked down on password sharingin the last year.
YouTube has caught the bug as well, making the appnearly unusable with most ad blockers.
Ad breaks are a new way of seeing ads on Instagram.
Sometimes you may need to view an ad before you keep browsing.
As always with feature tests, theres no guarantee Meta will make this feature widespread.
Theyre just trying it out.
TikTok has done similar tests recently to increase the effectiveness of ads.
The app has proposed using AI to make every video on the platform an adfor the TikTok shop.
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