Microsoft is trying to rebrand its Edge internet internet tool.
Now Microsoft is trying to claim Edge is on the cutting edge of AI.
The Redmond tech giant has started calling its native internet explorer Microsoft Edge: AI surfing app.
Microsoft is now calling Edge the “AI Browser” on mobile, though not on its Windows Store.Image: T. Schneider (Shutterstock)
The description for the app now talks up the browsersGPT-4 capabilitieswith thebuilt-in Copilot chatbot following on from Bing search.
Microsoft updated the app store pages during the holiday break.
At the same time, Microsoft silently released a full Copilot app on both iOS and Android.
Apple has some (purportedly) stringent privacy demands for apps available on its devices.
However, none of this branding appears when you search for Edge in the Microsoft Store.
Take LGs Signature OLED M4 and G4 TVs, the companyjust announcedtoday.
These TVs boast the cutting-edge AI processor, claiming it helps enhance picture quality through AI-enhanced upscaling.
Its only one more step before LG or other TV makers brand their devices AI TVs.
Next week, well see even more devices promoting AI upfront.
Last year, Intel debuted its new mobile chip, all whiletrying to coin the term AI PC.
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