Advertisers notably dislike controversy, and Musk is really good at courting it.
A recentNew York Times articleclaims the companys ad revenue is down 53% from where it was last year.
In essence, GARM purports to dissuade companies from backing platforms that may prove problematic from a brand perspective.
© Ting Shen/Bloomberg
This behavior is a stain on a great industry, and cannot be allowed to continue.
Musk was notably more melodramatic.
We tried being nice for 2 years and got nothing but empty words, Musk tweeted.
Suffice it to say that Musk is a busy man.
Gizmodo reached out to GARM for comment.
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