This story was originally published byGrist.

Not exactly kitchen-table topics.

The research also gauged what messages resonated with people the most.

Protestors rally against fossil fuels on September 16, 2023 in Edinburgh, Scotland.

Protestors rally against fossil fuels on September 16, 2023 in Edinburgh, Scotland.Photo: Jeff J Mitchell (Getty Images)

Later is too late.

That fits with the reason people wanted action: to protect the planet for the next generation.

It was the leading message in every segment in every country and every age group and every political persuasion.

Illustration: Device/Casati et al.

It had nearly double the effect of a message about making polluters pay, the runner-up.

That could be bad news for popular climate catchphrases like keep it in the ground.

The only kind of limitation people liked was reducing pollution.

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For that reason, Marshall said, its important to stress thatburning fossil fuels causes pollutionthats overheating the planet.

In every country, people largelyblame the government and businessesfor climate change, not individuals, the report found.

Only 26 percent of people worldwide said that individuals should be most responsible for tackling the problem.

Photo: CEA-IRFM

He thinks theres too much cleverness going on when it comes to how to talk about the problem.

I hope this data helps people not chicken out like, just go through the front door.

Its not that hard.

Photo: Michael Livingston / PPPL Communications Department

This article originally appeared inGristathttps://grist.org/language/4-in-5-people-around-the-world-support-whatever-it-takes-to-limit-climate-change/.

Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future.

News from the future, delivered to your present.

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