Theres also the $23-a-month Premium tier that supports more simultaneous devices and Ultra HD resolution.

This move is explicitly tied to the companys ad business.

The companys ad-based tier now sits at 23 million monthly active users, according to Peters.

Netflix proclaimed movies like Rebel Moon helped balloon subscriber growth, alongside its expanding gaming library.

Netflix proclaimed movies like Rebel Moon helped balloon subscriber growth, alongside its expanding gaming library.Image: Netflix

Thats good news for the company that pivoted hard toward ads after itspoor early 2022 tidings.

Far from it, Netflix seems to be surviving far better in todays competitive streaming environment.

Over 2023, Netflix never saw churn above 2%.

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