OpenAI has finally launched its much-hyped Sora video generator.

Marques Brownlee wasfirst to confirmtodays release, followed by a presentation from OpenAI later in the day.

Get ready for a lot of AI slop in your feeds.

OpenAI’s Sora model is launching today.

OpenAI’s Sora model is launching today.Pau Barrena/Getty Images

CEO Sam Altman said in todays announcement that OpenAI doesnt know when it will reach those regions.

We dont want our AIs to just be text, Altman said.

Users can save videos shared by others and use them in their own projects.

Screenshot of OpenAI’s Sora website.

OpenAI’s Sora includes a website where users can share their videos with the community.

Brownlee shared an AI-generated news clip made using Sora thats intended to look like a local news broadcast.

But its hard to deny that the video looks very close to the real thing.

And CEO Mark Zuckerberg wants to seemore of it in feeds, not less.

Screenshot of OpenAI’s Sora timeline feature.

OpenAI’s Sora timeline feature looks like a traditional video editor.

At what point will people become completely disconnected from reality?

A storyboard lets users string together several text prompts that Sora will attempt to blend into cohesive scenes.

The rumors are true SORA, OpenAI’s AI video generator, is launching for the public today… That should be of some comfort to creatives.

Elon Musk, CEO of Tesla, during a cabinet meeting at the White House in Washington, DC, US, on Thursday, April 10, 2025.

The demos weve seen thus far potentially have been edited quite a bit, and hallucinations remain a problem.

It also doesnt know how fast objects, like soccer balls, should move.

But then again, traditional filmmaking requires a lot of post-production editing as well.

Photo:

There is a lot of bad CGI out there; hopefully, Sora doesnt make that worse.

Use of others creative material scraped from the web also remains a concern.

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