The trailers aesthetic is extremely Evangelion.
It opens with a faceless man in a Hawaiian shirt (presumably Luckey) reading a newspaper.
Urgently Needs More Missiles to Deter China, screams the headline.
A frozen moment from Anduril’s anime-inspired trailer for its new cruise missiles.© YouTube screengrab.
Then it cuts to a NERV-style factory thats churning out tons of the new Barracuda-M missile.
The pitch is that Anduril can make missiles faster, cheaper, and easier than the competition.
Cruise missiles are expensiveand the market has long been dominated by legacy defense contractors like Raytheon.
But a Tomahawk costs about $2 million to make and two years to build.
Shipping weapons to Ukraine and Israel and defending the Red Sea from Houthis hasseverely depletedAmericas stockpile of missiles.
The Pentagon has been paying attention and it wants more munitions faster and cheaper.
The Barracuda family of missiles includes three different variants, each with its own M variation.
Anduril has not specifically said what the unit cost of any of the missiles is.
Thirty percent cheaper than what, exactly?
Cruise missile prices vary wildly.
The Tomahawk costs millions, sure, but Hellfires areas cheap as$200,000.
Luckey isnt the only tech-bro chasing dreams of cheaper cruise missiles and fat Pentagon contracts.
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