Searching for Anduril Relic on eBay returns a lot of prop swords fromThe Lord of the Rings.
It also returns a hunk of metal pulled from the wreckage of acrashed dronemade by the defense contractor Anduril.
At $1,500, the bit of drone is selling for far more than any of the nerdy replicas.
An Anduril relic loot box/ Palmer Luckey posing in a Hawaiian shirt.© Anduril Gear Store photos. Combined by Gizmodo.
A big part of that project is making the defense industry cool again.
At the end of last month, Anduril opened a gear store that sells clothing and relics.
The relics are a recovered crash component from an Anduril Research & Development test.
© Anduril Relics folding wing.
For just $120, anyone can own a piece of a broken loitering munition or a busted drone.
I admire the marketing here.
It makes my gamer brain itch.
© Anduril flight jacket
Every relic is bagged and tagged.
Theyre in vacuum-sealed clear plastic with a sticker in the bottom left-hand corner that indicates weight and rarity.
As the rarity changes so does the color of the sticker.
An aluminum plateis common, white.
A bit of an exhaustis rare, black.
Well,thats legendary, neon yellow.
Like so much else in Luckeys life, the tiered and colored rarity system is pulled from video games.
Two of the listings on the gear store are for mystery relics.
A defense company running a branded store isnt new.
Whats different about Anduril is the target audience.
Theres a millennial shitposting energy to it.
Brooks Brothers would never be caught dead anywhere near this stuff.
Its too garish, too weird, too online.
Luckey teased the stores opening on November 27 by posting anold magazine adfor Smith & Wesson firearms on X.
Later that day the store opened.
The Anduril Gear Store is finally live Luckeysaid in a post on X.
The initial offering of Anduril-branded merchandise was pretty tame, even by defense standards.
The most striking pieces are Anduril flight jackets.
Theyve got an Anduril patch on the right arm and neon yellow highlights thatll stand out in a crowd.
Theres also a Reyn Spooner-designedAnduril Hawaiian shirt.
The design shows off Anduril-designed drones and weapon systems intermixed with the native fauna of Hawaii.
Luckey himself poses as the model for these shirts.
Theres Luckey hanging off the side of a boat, the American flag waving in the background.
These are not sold out.
The new gear store is for normie Anduril fans.
The short, titled Help!
Through the magic of anime, it transforms into a beautiful anime waifu.
KommandoStore sells t-shirts, hoodies, patches, and a sticker featuring the characters.
Luckey aims to be more than just a defense contractor.
Hes anavowed propagandistwho wants to change the way America, and the West more broadly, thinks about defense.
His project is not just to disrupt the defense industry, but to make the defense industry cool again.
Hes using loot boxes and anime waifus to do it.
News from the future, delivered to your present.
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