The watches came in at affordable prices too, and could work across both iOS and Android.
Pebble was an underdog in a game against giants like Apple and Google.
They were watches for people who wanted something close to an actual watch.
Pebble’s founder is bringing the no-frills smartwatch back from the dead.Eric Limer/Gizmodo
It is a fate that has befallen many hardware startups.
The small startup simply could not compete against the likes of Apple for mass market consumers.
Migicovsky says that he still yearns for a Pebble-like experience, and nothing has since satisfied him.
Migicovsky plans to keep the software open-source and allow anyone to customize it for their watches.
They could even use it in random other hardware.
Who knows what people can do with it now?
After leaving Pebble, he started a messaging startup called Beeper, which was acquired by WordPress developer Automattic.
Migicovsky has also served as an investor at Y-Combinator.
It is unclear when Migicovskys first watch may be available, but updates will be shared atrePebble.com.
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