Migicovsky, founder of Pebble, still wears the eponymous smartwatch he created back in 2013.
Launched as a Kickstarter campaign, Pebble developed an audience of loyal enthusiasts.
An open SDK allowed developers to make all sorts of apps not allowed on other smartwatch platforms.
Pebble’s founder has introduced two new smartwatches under the new brand Core Devices.Core Devices
It was simpler, and practical.
Were keeping the core things the same, said Migicovsky.
Like, what makes a Pebble a Pebble?
Core 2 Duo Source: Core Devices
Its the e-paper screen, long battery life with a clean, simple aesthetic, kinda quirky physical buttons.
And the watches from Pebble were hackable, in a way that no other smartwatch is.
Migicovsky attributes that to improvements in Bluetooth chip efficiency over the past ten years.
Its the stress of having to remember all chargers and everything.
Thats always a problem, he said.
So thats one thing that weve improved.
It will cost $149, with an initial production run of approximately 10,000 units available on day one.
Shipping begins in July.
The Core Time 2 will cost $225 and shipping begins in December.
Like the Core 2 Duo the company claims it should last about 30 days on a charge.
Google took over Pebbles assets with its acquisition of Fitbit.
A roughly combined 10,000 apps and watchfaces that were available on the older Pebble watches will be supported.
Pebble fanatics have a lot to like here.
Though a microphone on the watches will enable chatting with ChatGPT.
Were not messing with a good thing, Migicovsky said.
Do not fix what is not broken, is what the strategy seems to be.
The European Union is pushing the company to make third-party smartwatches more compatible with iPhones there.
Core 2 Duo is already far along in the production process.
Core Devices is currently in the process of making the first Core Time 2 prototypes.
Migicovsky is not making a big gamble, having learned from past mistakes.
Were not taking big risks.
Were not trying to build millions of watches or compete with Apple or Garmin, he said.
This is not designed for everyone, he continued.
Im not sitting here trying to sell millions of these.
This one might sell out, we are only making ten thousand a month.
If it works really well and people love it, well make more.
But were taking it slowly trying to build a sustainable company.
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