However, thanks to theBarbiemovie era, things have begun shifting away from the walking-billboard, influencer lifestyle mode.
When Greta GerwigsBarbiewas released merchandising went from cutesy camp to maximalist luxury with the iconic Mattel brand.
But not every licensed piece of merchandise is entirely worth the cost.
© Heroes and Villains
Theres something for everyone who gets excited about shopping fandom-themed productsbe mindful about paying for more than the brand.
For instance, luggage brand Beis followed up itsBarbiedrop with aWickedone.
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