The embattled social media platform X is projected to lose even more advertising revenue next year.
On Thursday, the marketing research firm Kantarpublished a reportthat assessed the advertising outlook for numerous large web platforms.
As a result, X is expected to see a further exodus of advertisers next year.
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One brand is distinctly not well-received by marketers: X.
Marketers overall trust for X ads have fallen from 22% to 12% since 2022.
It continues: 26% of marketers globally now plan to decrease their spend in X in 2025.
Ironically, the lack of ads on X seems to have made users like it more.
The decreasing marketing spend in X makes consumers happier as ad load goes down.
Consumer ad preference for X has gone up significantly since 2022.
Bubani also said that a turnaround [of advertising money] currently seems unlikely.
Gizmodo reached out to X for comment.
Last month, Xsued a global advertising consortiumknown as GARM, or the Global Alliance for Responsible Media.
GARM was ultimately forced to shut down as a result of the lawsuit.
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