Users onReddithave posted their experience randomly receiving an unskippable ad before accessing the home screen.
Most people said the ad was for DisneysMoana 2.
On the officialRoku forums, some users promised to trash their boxes if these ads became permanent.
© Patrick Sison (AP)
Which is a lot of boxes to serve ads on.
Roku has almost alwaysdepended on adsand its data harvesting apparatus.
But the companies are running out of places to show those ads.
Last April, Rokus CEO Anthony Wood described plans to put more video ads on the home screen.
This was in a spot he referred to as the marquee which normally shows a single static ad.
In itslatest earnings call, the company further positioned ads as its main business driver.
Wood told investors that their strategy is to make better use of our homescreen, beyond marquee ads.
We are very careful about putting ads on our homescreen.
When enshittifcation is the end result of tech companies seeking infinite growth, ads are sure to follow.
The problem is exacerbated when companies like Warner Bros.
Discovery are pulling content off their platforms, most recently theentire library of classic Looney Toons.
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Good news for giant robot fans.
