As a company that wants to make money, Roku wants you to watch as many ads as possible.
According to the company, its new system works via an HDMI connection.
Effectively, HDMI inputs have been a bit of a black box for Roku.
If Roku gets its way, the only way to escape ads may be to turn off the TV.Photo: monticello (Shutterstock)
In addition, Roku wouldnt just show you any old ads.
The company states that its innovation can recognize the content that users have paused and deliver customized related ads.
The companys patent app has not been approved yet.
When reached by Gizmodo on Friday, Roku declined to comment on the patent software.
News from the future, delivered to your present.
Those who want a console at launch June 5 should get in line as soon as possible.
