Sonys latest TVs are getting updates in all the expected and the least expected ways.
Gone are the serialized letter and number naming conventions.
All of Sonys home entertainment is being lumped together under its Bravia monicker.
Sony’s new Bravia 9 television boasts a very bright screen, though it’s still up to the user whether mini-LED can be as good or better than OLED.Photo: Kyle Barr / Gizmodo
Were used to the biggest television suppliers pushing OLED as the top-of-the-line TV.
Sony isnt staying with the pack on well-worn roads.
Its not even taking a rarely-used trail.
Photo: Kyle Barr / Gizmodo
Its laying its path like a wayward hike, taking a monster truck through a well-mapped forest.
Well, Sony seems to think so.
Hearing them tell me it is all about the brightness and color accuracy.
Sony’s demo of their new mini-LED drivers compares Samsung QN90C, left, and a Bravia 9, right.Gif: Kyle Barr / Gizmodo
Does Sonys New TV Drivers Do Anything for Color Accuracy?
That machine is capable of brightness up to 4,000 nits.
Can the Bravia 9 do 4,000 or 10,000 nits of even more high-end monitors?
From left, the Bravia 8, Bravia 9, Bravia 7, and Bravia 3. Why not order them from highest to lowest? Who knows.Gif: Kyle Barr / Gizmodo
The company claimed its Bravia 9 is 50% brighter than its previous top-endmini-LED X95L.
All those different zones are the drivers that make the TV show picture accurately.
Sony compared the Bravia 9 to last yearsSamsung QN90C, a 4K QLED.
Part of the color performance on Sonys new TVs is also due to the XR chip introduced last year.
But thats not to leave all the other Bravias behind.
All of them support Dolby Vision for HDR.
As usual, theyre certified IMAX and DTS audio.
And in that way, the A95L is still very much around.
So what happens next year if the next big TV is an OLED?
Sonys leadership told us that things are still working out and that it will eventually refine their rebranding.
Shoving a bunch of numbers in front of any brand name doesnt help anyone make a better buying decision.
But Im unsure how the new names will do in such a saturated TV market.
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