The company says 80% of Southwest customers and 86% of potential customers want assigned seating.

As a loyal Southwest customer, I hate this.

the whole reason I fly southwest is bc its cheap & I can pick my seat!!!

A Southwest Airlines employee assists a passenger during their check-in at the Austin-Bergstrom International Airport on April 18, 2023 in Austin, Texas.

A Southwest Airlines employee assists a passenger during their check-in at the Austin-Bergstrom International Airport on April 18, 2023 in Austin, Texas.Brandon Bell/Getty Images

If you dont like it, fly on a different airline, one X user wrote onThursday.

Another X user said the change was driven by greed.

Southwest Airlines has ended the open seating policy, an upset X user tweetedThursday.

Paris Gare du Nord.

They will now offer seats for a fees.

You will have to pay for good seats.

This is end of an era.

Airplane seats

A beautiful airline destroyed by greed.

But the airline clearly thinks this is all a good idea borne out by research.

We are excited to incorporate Customer and Employee feedback to design a unique experience that only Southwest can deliver.

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