San Diego Comic-Con revealed a lot of big news, particularly as it pertains to Marvel.
The relationship between superhero comics and their expanded media hasnt ever beeneven-sided.
Its a problem that extends beyond the Big Two, but they operate in this space the most.
©Artgerm Lau/Marvel Comics
And then you have Marvel, which basically dove headfirst into the synergy game and never really got out.
(As if they could ever really forget.)
Hell, Marvel willingly burnedMarvel vs. Capcomand theFantastic Fourto spite Fox.
© Pepe Larraz/Marvel
Some moves make sense, or were executed well enough to make you forget the intent.
Whats interesting to see is who DC and Marvel choose to loosen that brand synergy grip on.
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© Warner Bros./DC
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