The one thing every currentApple Vision Proowner demands isto put it simplymore.

That is more features and more content.

Its a fun watch, well worth the 17 minutes of strapping the Vision Pro to your noggin.

Apple Vision Pro Immersive Video Submerged 2

© Image: Apple

And still, after watching it and other immersive content, Im still left wanting more.

Apple allowed Gizmodo an early look atSubmergedbefore its full release Thursday for free on the Apple TV app.

What DoesSubmergedDo Differently Than Typical Films?

Apple Vision Pro Submerged Production Team

Director Eric Berger and Jordan Barton on the set of Submerged with a specialized camera for filming the 3D. © Image: Apple

Spoilers forSubmergedbelow:

Submergedis enjoyable, though not the kind of knockout film the Vision Pro needs.

I have big problems with its script and storytelling.

He shuffles down cramped, empty halls, quiet but for the humming machines beside him.

Apple Vision Pro Submerged Camera

© Image: Meta

Then the movie breaks the tension when Dyson finds his missing friend in the subs mess hall.

Dyson makes it outside, screaming with joy at the fact of their survival.

What the film does accomplish is showing the challenges and opportunities for immersive movies.

Apple Vision Pro Immersive Video 2024 Nba All Star Weekend

Apple Vision Pro is getting more immersive content, like a trailer for the NBA All-Star Weekend, though it’s also pretty short. © Image: Apple

Like all visual art, creators use tricks to draw viewers attention to the point of the action.

One of the easiest examples to point to is Mad Max: Fury Road.

Just because you’re able to look around the frame, doesnt mean youll want to.

A laptop keyboard and Apple Intelligence on website displayed on a phone screen

you gotta have sets and equipment that wont show something the viewer is not supposed to see.

Thats why it makes sense the movie takes place on a submarine.

The entire film was shot on real sets that can be rocked, rotated, and flooded.

A person using an Apple iPhone 13 Pro in Sierra Blue to capture 4K video

Theres no hint of the ship that originally destroyed the submarine.

What Other Immersive Video is Coming to Vision Pro?

Any streaming company knows the issue with passive content is that you constantly need more.

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.

If theyre not interested in any new content, they stop paying.

Thats whySubmergedis so important for Apple to get right.

The scripted movie needs to prove that mixed reality is a new medium for high-profile, fictional content.

A photo of the Apple Watch Series 10

The problem is that the potential audience is still extremely limited by the $3,500 Vision Pros astronomical price.

Market analystswere down on Vision Pro salesearlier this year.

TheMeta Quest 3and3Sbrought a surge in the cheaper headset market.

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That newfound focus on VR plus more international Vision Pro sales may be floating all boats.

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